Läckerli Huus
Rebranding Proposal
Läckerli Huus
Rebranding Proposal
The Basler Läckerli Original is the flagship product of Läckerli Huus and has been a sweet success story for over 100 years. The young André Klein from the Bernese Oberland region joined a Basel confectionery as a partner in 1903 and took over the business a year later. Basler Läckerli were an integral part of the product range from the very beginning and they are still manufactured according to the same original recipe.
In 2008, while working at the design agency Brand Partner AG in Arlesheim (BL) I made a brand redesign proposal. It was a romantic and less commercial visual design, given the ancient history of the biscuit manufacturer on the Rhine.
Previous design
(not designed by me)